CraftStudio brings out your inner Beth

Spoiler alert! Martha Stewart CraftStudio is a nifty app for any one who likes to dabble at the crafts store. Best of all, it’s free until July 8 so now is the time to get it. Five stars.


It might be hard to imagine me giving the time of day to an app by Martha Stewart’s creative team. I am so not a Martha Stewart guy. I don’t even like to say things like, “I am so not,” which may not be a Martha Stewart thing to say but it’s a girlie thing and all men associate Martha Stewart with girlie things.

But the minute I opened the app I felt my inner Beth emerge.

What’s an “inner Beth?” you might ask.

Beth is the oldest of my two younger sisters and she loves crafty stuff. She likes to buy odd gifts like jalapeño wine or cactus candy and wrap them in cute boxes. But the most important element is the sprinkly things. It’s hard to explain sprinkly things except that they’re small and they pour out of boxes and cards and are almost impossible to clean up because they fall between the floorboards and under the couch and into pant cuffs.

The sprinkly things can be bats, cacti, stars, confetti, clouds. They just have to be small and impossible to clean.

I was able to throw a July 4 card together in a couple of minutes with no glue or sprinkle mess to clean up later.

Martha Stewart CraftStudio has sprinkly things too, but thank goodness they can’t tumble out of your iPad and onto your lap, or keyboard. They simply stick on your crafts.

Martha Stewart CraftStudio is the next generation in customizable eCards. Rather than downloading a photo and adding some text before sending it by email, you can create a card from any number of digital stamps, papers, cut outs and stickers.

You can create e-cards with a variety of custom craft materials, including sprinkles, stamps and stickers. You can punch the edge of your paper or cut out custom shapes from the paper. You can even watch the sprinkles fall and stick to glue.

In addition to the supplied crafts, you can add photos from your camera roll. I had no problem sending seasonal photos from other greeting card apps to the camera roll and bringing them into the app to use with cards. For a finishing touch you can add text (or hand sketch it) using any font on your iPad. This makes Martha Stewart CraftStudio great for sending notes using custom paper as stationary as well.

The app ships with four designer craft sets to get you started, including everyday objects, nature and birthdays. You can buy additional sets for $2 apiece, and at first glance they appear to be worth every penny. Currently there are five add on sets available and more will be coming, many seasonally related. You can get summer and vacation sets and I imagine fall, Halloween, Thanksgiving and Christmas sets will be on their way.

If you’re stuck for ideas, Martha Stewart CraftStudio ships with an inspiration book offering starting points for you own designs. Since you can use multiple kits on one card, you can take the design team’s ideas and then add your own touches.

You can email your card, or send it to your photo roll. You can use air print to print a physical copy on glossy card stock. You can also send your designs to snapfish to have your designs professionally printed.

Additional custom kits sell for $2 each and add a number of design elements to your repertoire. For a small investment you can build up a huge collection of stickers, sprinkles and paper.

Martha Stewart CraftStudio is worth the full $6 price they will be charging in July, but even if you’re not sure you’ll ever use it, I would get it now while it’s free. With a little practice you can bombard all your friends with really cheesy Christmas cards including family photos and sprinkles. These, thank goodness, won’t spill anywhere.

Jenny Manytoes rates Martha Stewart CraftStudio

Jenny Manytoes would make biscuits all over Martha Stewart CraftStudio. If you love to tinker, cut and paste, this app will provide hours of fun, and each custom kit is cheaper than one real card.

The Jenny Manytoes Rating System


Jenny Manytoes, our polydactyl cat
  • When Jenny makes biscuits on a product she thinks she’s in heaven.
  • When Jenny purrs over a product she’s very happy.
  • When Jenny naps next to a product it’s okay with her.
  • When Jenny bunches her tail she can live with a product, but she has higher expectations.
  • When Jenny leaves it in the litter box….I don’t think I need to explain this one.
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About Phillip T Stephens

Phillip T. Stephens disappeared into the Bermuda Triangle twenty years before he was born, creating a time travel paradox so confusing it remains unspoken between physicists and sci-fi writers to this day.
This entry was posted in 5 Stars - Biscuits, Art and design, In-App Purchases and tagged . Bookmark the permalink.

One Response to CraftStudio brings out your inner Beth

  1. beth beck says:

    I think it’s time to send you a card full of sprinkly things! ;)

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